“There’s that gray area with no legal boundaries yet, and it’s the responsibility of the owner or curator to know the difference to bring the best experience to the consumer,” says Le. Le says that Japanese whisky knowledge, including knowing which are world whisky blends and which are not, is the key to creating a balance of options where consumers can find the Japanese whisky they’re looking for. “In about five years we will start to see some age-statement whiskies again from Japan, but until then it will be blends and pure malts,” says Raffeld. This includes options from Nikka and Suntory, as well as from smaller brands like Akashi Whisky, Chichibu, and Akkeshi. The top-selling bottles are a mix of whiskies distilled and bottled entirely in Japan and world whiskies, which source and blend some or all of a bottle’s spirit from places like Scotland, the U.S., or Canada.Įli Raffeld, the co-founder of High Road Spirits, which is the parent company of a number of Japanese whiskies, says world whisky blend SKUs will be more prevalent in upcoming years.
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